The Identity Iceberg

Tuesday, August 11th, 2020 in: Advice

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What this article is about

In this article we will look at what the identity iceberg is and how you can relate it to your core values.

Stephen Edwards is the director of Cheltenham Tax Accountants and a Chartered Certified Accountant (and business owner).

What is the identity iceberg?

The theory behind the identity iceberg is that our actions are literally only the tip of the iceberg. Beneath the surface are a lot of other factors and traits that ultimately have an impact on our day-to-day actions at an individual level and also in our businesses.

Our actions

The tip of the iceberg above sea level or surface level are our actions. Our actions are ultimately the most important because they are what drives behaviour and results. However, not all of our actions are desirable and we may not be getting the results or showing the behaviour that we would ideally like.

Our habits

The first surface level trades is our habits. Our habits are hard to change that our actions because it takes a lot of determination and well to change this. Change in a habit can have a very powerful impact on our lives and also our businesses.

Other deep factors that impact our actions

The other factors that impact our actions below the surface are our thinking, our beliefs, our personal values and also our identity.

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